Pepsi  has dropped master blaster Sachin Tendulkar, whose long-standing contract with the company expired in May.

The dropping of Tendulkar comes on the backdrop of Pepsi axing the other two members of the Indian batting trioka -- Rahul Dravid and Sourav Ganguly -- earlier this week. Pepsi did not renew the contract with Tendulkar, who has been their brand ambassador since the 90s, following its decision to focus on younger cricketers.

"The decision was also influenced in a big way by a premium demanded by the batting maestro," the sources added.
But can we blame him!  I don't think so!

Tendulkar's manager, the World Sport Group, was not available for comments today.

Pepsi had made it clear its intention to go with youngsters as part of a new campaign for 2008, 'Yeh hai Youngistaan Meri Jaan' and roped in Ishant Sharma and Rohit Sharma while dropping Dravid and Ganguly. But I guess as the Little Master has such a great influence with younger people, Pepsi would be sad they could not afford him anymore.

So will the big boycott be on??   What's your Favourite soft drink?

Let me know..

Lee. 

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Posted on March 9th, 2010 by leekeenan